Otterly AI Review 2026: Pricing, Features, and Better Alternatives
Complete Otterly AI review covering pricing plans, GEO features, AI search visibility tracking, and the best alternatives for monitoring ChatGPT and Perplexity rankings.
Quick Verdict
Otterly AI earns a 4.2/5 rating as a solid GEO platform with an excellent entry price point ($29/month) and unique Semrush integration. It's particularly strong for teams already in the Semrush ecosystem who want to add AI visibility tracking without switching tools.
Best For:
- • Semrush users wanting GEO integration
- • Budget-conscious teams starting with GEO
- • Marketers needing GEO audits and SWOT analysis
- • Teams focused on ChatGPT and Perplexity
Not Ideal For:
- • Teams needing Claude or Gemini tracking
- • Those requiring real-time data updates
- • Users wanting detailed action recommendations
Bottom Line
What is Otterly AI?
Otterly AI is an award-winning AI visibility tracker that monitors how often your brand appears in responses from AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. The platform emerged from stealth in December 2024 and has quickly grown to serve over 15,000 marketing professionals.
What sets Otterly AI apart is its strategic integration with Semrush through the Semrush App Center. This allows marketers to combine GEO (Generative Engine Optimization) data with traditional SEO metrics in a single workflow—a capability unique to Otterly AI in the current market.
The platform offers a complete toolkit including ChatGPT rank tracking, Perplexity citation monitoring, GEO audits with SWOT analysis, brand reports, and AI keyword research. With a starting price of $29/month, it's the most accessible entry point in the GEO tools market, making it particularly attractive for teams just beginning their AI search optimization journey.
15,000+ Users
Marketing professionals
4.9/5 on G2
Strong user satisfaction
$29/mo Entry
Lowest in market
Otterly AI Features: Complete Breakdown
Otterly AI offers a comprehensive suite of GEO features. Here's a detailed breakdown of each core capability:
Search Prompt Monitoring
The core feature of Otterly AI is its search prompt monitoring capability. It automatically checks your chosen prompts daily across AI search engines and stores the answers, building a historical record of how AI models respond to queries relevant to your brand.
You can track specific prompts that your target audience uses, monitoring whether your brand appears in the responses and how your visibility changes over time. This is essential for understanding your baseline AI search presence.
Verdict
Brand Visibility Index
The Brand Visibility Index is a proprietary KPI that shows how visible your brand is across ChatGPT and AI search over time. It aggregates multiple data points into a single score, making it easy to track progress and report to stakeholders.
This high-level metric is useful for executive reporting and tracking the overall impact of your GEO efforts. The trending data helps identify whether your visibility is improving or declining.
Verdict
GEO Audit Tool
The GEO Audit is one of Otterly AI's unique differentiators. It provides a comprehensive Generative Engine Optimization audit including SWOT analysis, competitor set identification, and tactic gaps. This helps bridge the gap between monitoring and strategy.
The audit identifies where you're strong, where you're weak, opportunities to exploit, and threats from competitors. It's particularly valuable for teams just starting their GEO journey who need strategic direction.
Verdict
Citation Intelligence
Otterly AI's Domain Ranking and Link Citations Analysis tracks which URLs are cited by AI search engines and how their positions change over time. This helps you understand what sources AI models trust and where you need to build authority.
The weekly tracking of cited domains shows movement in link positions, helping you identify opportunities and track the impact of your link building and content efforts.
Verdict
Semrush Integration
Otterly AI's deep integration with Semrush through the Semrush App Center is a key differentiator. This allows you to combine GEO visibility data with your existing SEO metrics and workflows, creating a unified view of both traditional and AI search performance.
For teams already invested in Semrush, this integration eliminates the need to manage separate tools and dashboards. You can correlate traditional SEO changes with AI visibility impacts.
Verdict
AI Keyword Research
The AI Keyword Research tool transforms traditional keywords, brand terms, or URLs into real prompts that audiences actually use on AI search engines. This helps you understand how people query AI assistants about your industry.
Unlike traditional keyword research, this tool focuses on the conversational queries used in AI search, helping you identify monitoring opportunities and content gaps.
Verdict
Otterly AI Pricing: Plans & Costs
Otterly AI's pricing is based on the number of search prompts you can monitor. Here's the breakdown:
Lite
15 search prompts
- ChatGPT tracking
- Perplexity monitoring
- Google AI Overview
- Brand Visibility Index
- Basic reports
- GEO Audit
StandardPopular
100 search prompts
- Everything in Lite
- GEO Audit with SWOT
- Competitor tracking
- Citation intelligence
- CSV exports
- Semrush integration
Premium
400 search prompts
- Everything in Standard
- 400 prompts
- Priority support
- Advanced analytics
- Multiple brands
- API access
Pricing Verdict
Otterly AI Pros and Cons
Advantages
- Lowest entry price: $29/month is the most affordable way to start with GEO monitoring
- Excellent ratings: 4.9/5 on G2 shows strong user satisfaction
- Semrush integration: Unique capability to combine GEO with existing SEO workflows
- GEO Audit tool: SWOT analysis helps bridge monitoring and strategy
- Free tools available: AI keyword research tool available without subscription
- Growing user base: 15,000+ users demonstrates market validation
Disadvantages
- Weekly refresh only: Data updates once per week, slower than competitors
- Limited platform coverage: No Claude or Gemini tracking (planned but not available)
- Actionable insights gap: Strong on tracking but weaker on implementation guidance
- Prompt-based pricing: Can get expensive if you need many prompts
- Big price jump: $29 to $189 jump for serious features is significant
Otterly AI vs Competitors
Here's how Otterly AI compares to leading GEO alternatives:
Otterly AI vs Athena HQ
Athena HQ offers broader platform coverage (including Claude and Gemini) but at a higher price point ($95/month vs $29/month entry). Otterly AI has unique Semrush integration and GEO Audit features that Athena lacks.
Choose Otterly AI if: You're a Semrush user, need the lowest entry price, or want GEO audit capabilities.
Choose Athena HQ if: You need Claude/Gemini tracking or enterprise security features.
Otterly AI vs Peec AI
Peec AI offers similar core monitoring at a comparable price point ($89/month vs $189/month for comparable plans). Otterly AI's advantages are the lower entry tier and Semrush integration; Peec AI may have stronger action recommendations.
Choose Otterly AI if: You want the cheapest entry point or use Semrush.
Choose Peec AI if: You want stronger guidance on improving visibility.
Otterly AI vs Scrunch AI
Scrunch AI is another budget option ($79/month) but lacks the GEO Audit feature and Semrush integration that Otterly offers. Otterly's $29 Lite plan is cheaper for basic monitoring.
Choose Otterly AI if: You want the absolute cheapest entry or need GEO audits.
Choose Scrunch AI if: You want a simple, no-frills monitoring solution at a flat rate.
Best Otterly AI Alternatives for 2026
Here are the best alternatives based on different needs:
Athena HQ
Premium GEO platform with the broadest AI platform coverage. Higher price but tracks Claude and Gemini that Otterly lacks.
Best for: Teams needing 5-platform coverage including Claude
$95/month (annual)
Learn MorePeec AI
Strong visibility tracking with competitive pricing. Good alternative if you don't need Semrush integration or GEO audits.
Best for: Mid-size businesses focused on ChatGPT visibility
$89/month (annual)
Learn MoreScrunch AI
Most affordable option with solid ChatGPT and Perplexity coverage. Limited platform coverage but excellent for beginners.
Best for: Budget-conscious teams starting with GEO
$79/month (annual)
Learn MoreProfound
Strong on actionable insights and recommendations. Better for teams wanting guidance on improving visibility, not just tracking.
Best for: Enterprise teams needing action recommendations
$149/month (annual)
Learn MoreRankability
All-in-one platform with content optimization, AI writing, and AI search tracking. Best if you need content tools alongside visibility monitoring.
Best for: Teams combining content optimization with GEO
$79/month (annual)
Learn MoreIs Otterly AI Worth It? Final Verdict
Based on features, pricing, and user feedback
Otterly AI is a solid GEO platform that excels in accessibility and Semrush integration. The $29/month entry point makes it the most affordable way to start monitoring AI search visibility, and the 4.9/5 G2 rating shows users are generally satisfied.
However, the platform has notable limitations. The weekly data refresh feels slow compared to competitors offering daily or real-time updates. The lack of Claude and Gemini tracking limits its usefulness for comprehensive AI visibility monitoring. And while the GEO Audit is valuable, some users report wanting more actionable recommendations on how to actually improve visibility.
Worth it if:
- • You use Semrush and want integrated GEO
- • You're starting with GEO on a budget
- • You want GEO audit capabilities
- • ChatGPT/Perplexity are your primary focus
Not worth it if:
- • You need Claude or Gemini tracking
- • Real-time data updates are important
- • You want detailed action recommendations
- • You need many prompts (pricing adds up)
Frequently Asked Questions
Conclusion: Should You Choose Otterly AI?
Otterly AI has carved out a solid position in the GEO tools market by offering the lowest entry price and unique Semrush integration. For teams already invested in Semrush who want to add AI visibility tracking without managing another separate tool, Otterly is an obvious choice.
The GEO Audit feature with SWOT analysis adds strategic value that pure monitoring tools lack. And the 4.9/5 G2 rating suggests that users who fit the tool's sweet spot are quite satisfied.
However, teams needing comprehensive AI platform coverage (especially Claude and Gemini), real-time data updates, or detailed implementation guidance should consider alternatives like Athena HQ or Peec AI. Otterly AI is best viewed as a strong entry point or Semrush companion rather than an enterprise-grade GEO solution.
About the Author
Co-Founder & SEO Execution
Co-founder of PikaSEO. 11 years in corporate tech, then bootstrapped entrepreneur. Leads SEO execution and content-led growth for SaaS companies.