Free SEO Templates
Professional SEO templates for audits, reports, proposals, and more. Download in Excel, Google Sheets, or PDF format - all completely free.
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Audit & Reports
Comprehensive SEO audit and analysis report templates
SEO Audit Report Template
Comprehensive SEO audit template to analyze websites for technical issues, on-page optimization, and content quality. Perfect for SEO agencies and freelancers.
- 8 organized worksheet tabs for different audit sections
- 150+ SEO checkpoints with priority levels
- Professional color-coded formatting
Technical SEO Checklist Template
A 160-point technical SEO checklist covering crawlability, indexation, site architecture, Core Web Vitals, mobile rendering, and structured data. Every checkpoint tells you how to verify it, so you are auditing against evidence rather than memory.
- 160 technical checkpoints across 5 audit dimensions
- A 'How to Check' column on every single checkpoint
- Priority levels (Critical, High, Medium, Low) already assigned
Monthly Reports
Regular reporting templates for clients and stakeholders
Monthly SEO Report Template
Professional monthly SEO report template for agencies and in-house teams. Track KPIs, rankings, traffic, backlinks, and present results to clients or stakeholders.
- 7 professional reporting worksheets
- Executive summary section for quick overview
- KPI tracking with month-over-month comparison
Strategy & Planning
SEO strategy, roadmap, and planning templates
SEO Strategy Template
A working SEO strategy document rather than a tactics list: business objectives translated into KPIs with owners, an honest current-state assessment including constraints, competitive positioning, a keyword and topic thesis, a 12-month roadmap, and review triggers.
- Business objectives mapped to SEO goals with named owners
- 12 KPI definitions with source, cadence, and target columns
- 16-metric current-state baseline with 3-month and 12-month trends
Content Templates
Content briefs, calendars, and optimization templates
Content Brief Template
Professional content brief template to guide writers in creating SEO-optimized content. Includes SEO requirements, content outlines, competitor analysis, and quality checklists.
- 7 worksheet tabs covering all brief components
- SEO requirements section with meta tag guidelines
- Detailed content outline with word count targets
SEO Content Calendar Template
An editorial calendar built for SEO rather than publishing cadence: every piece is tied to a target keyword, funnel stage, and topic cluster, with a keyword mapping sheet that prevents you from scheduling cannibalisation.
- Annual calendar with themes, campaigns, and automatic totals
- Week-by-week monthly planner with three slots per week
- 120-row production pipeline from idea to published
Research & Analysis
Keyword research and competitor analysis templates
Keyword Research Template
Comprehensive keyword research template to organize, analyze, and prioritize keywords for your SEO campaigns. Includes search volume tracking, difficulty scores, and content mapping.
- 7 organized worksheets for complete keyword research workflow
- Seed keyword brainstorming section
- Main keyword database with 100+ row capacity
Competitor Analysis Template
In-depth SEO competitor analysis template to benchmark against competitors, identify keyword gaps, analyze content strategies, and find link building opportunities.
- 7 comprehensive analysis worksheets
- Side-by-side competitor metric comparison
- Keyword gap analysis framework
Backlink Analysis Template
Complete backlink analysis and link building template to audit your link profile, track outreach campaigns, identify toxic links, and manage prospect lists.
- 8 organized worksheets for complete link management
- Backlink profile overview with key metrics
- Full backlink inventory with 100+ capacity
Link Prospecting Template
A complete link building pipeline in one spreadsheet: find prospects, score them out of 80 before you spend outreach on them, track every touch, and log the links you actually win. Includes six outreach email templates and a conversion dashboard.
- 80-point qualification scorecard with automatic totals and verdicts
- Seven weighted scoring factors with a written 0-10 rubric for each
- 120-row prospect database with discovery-method tracking
Business Templates
Proposals, contracts, and business documents
SEO Proposal Template
A complete SEO proposal for agencies and freelancers: discovery findings, scope with explicit exclusions, a 12-month deliverable timeline, three pricing tiers, a defensible ROI model, and terms with a signature block.
- Discovery Findings tab that turns an audit into proposal evidence
- 32-line scope of work with explicit out-of-scope items
- Responsibility column that settles who implements what
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