FAQ Schema Generator

Create JSON-LD FAQ schema markup for Google rich results. Add your questions and answers to generate valid structured data that can help your FAQs appear directly in search results.

Add Your FAQs

Enter questions and answers for your FAQ page

0 valid FAQs
FAQ #1
0 characters

FAQ Schema Best Practices

  • Use genuine, helpful questions that users actually ask
  • Provide complete, accurate answers in your content
  • The FAQ content must be visible on the page (not hidden)
  • Don't use FAQ schema for promotional content or advertising
  • Each Q&A pair should focus on a single topic

Generated Schema

Copy this code into your HTML <head> section

Add at least one complete FAQ

Questions need both a question and answer

Validation Status

Minimum FAQs

Need at least 1 complete FAQ

Recommended FAQs

Add more FAQs for better visibility

Next Step

After adding the schema, test it with Google's Rich Results Test tool at search.google.com/test/rich-results

What is FAQ Schema Markup?

FAQ Schema is structured data that tells search engines about the question-and-answer content on your page. When implemented correctly, it can result in expandable FAQ rich results directly in Google search listings.

📈 Visibility Impact

87%

More SERP real estate with FAQ rich results

🎯 CTR Boost

15-30%

Average CTR increase with FAQ snippets

💡 Key Benefit

FAQ rich results can push competitors down the page, give you more visibility, and answer user questions before they even click—building trust and authority.

How FAQ Rich Results Appear in Google

example.com › faq

Frequently Asked Questions | Example Company

Find answers to common questions about our products and services...

What is your return policy?

You can return any item within 30 days of purchase for a full refund...

How long does shipping take?

Standard shipping takes 5-7 business days. Express shipping is 2-3 days...

Example of FAQ rich results in Google search

Google's FAQ Schema Guidelines

✅ DO

  • • Use only if your page has a list of questions with answers
  • • Ensure the FAQ content is visible on the page
  • • Write the entire answer in the schema (not just a preview)
  • • Only include Q&A written by the site itself, not user-submitted
  • • Use FAQ schema on legitimate FAQ pages or product pages with Q&A sections

❌ DON'T

  • • Use FAQ schema for advertising purposes
  • • Include inappropriate, obscene, or hateful content
  • • Use for forums where users can submit answers (use QAPage instead)
  • • Have answers with just links—write complete answers
  • • Repeat the same Q&A on multiple pages

⚠️ Important Note

Google's algorithm decides whether to show FAQ rich results. Proper schema implementation doesn't guarantee rich results—it makes you eligible. Quality content, site authority, and relevance to the search query all matter.

FAQ Schema Implementation Guide

1

Create Your FAQ Content

Write clear, helpful questions and complete answers. The Q&A should be visible on the page—not just in the schema.

2

Generate the Schema

Use our generator above to create properly formatted JSON-LD markup. The schema should match your visible FAQ content exactly.

3

Add to Your HTML

Place the generated <script type="application/ld+json"> tag in your page's<head> section or at the end of the <body>.

4

Test Your Implementation

Use Google's Rich Results Test to validate your schema. Check for errors and warnings before going live.

5

Monitor in Search Console

After Google crawls your page, check the "Enhancements" section in Google Search Console for FAQ results status and any issues.

FAQ Schema vs. QAPage Schema

FAQPage

  • ✓ Official FAQ content written by you
  • ✓ Single, definitive answer per question
  • ✓ Product pages, help pages, FAQ sections
  • ✓ You control all the content
Use for: Company FAQs, product FAQs, how-to questions

QAPage

  • ✓ User-generated questions and answers
  • ✓ Multiple answers per question possible
  • ✓ Forums, community Q&A sites
  • ✓ Users contribute answers
Use for: Stack Overflow-style sites, forums, community help

Frequently Asked Questions

How many FAQs should I include?

Google typically shows 2-4 FAQs in rich results. You can include more, but focus on quality over quantity. Include FAQs that users actually search for and that provide valuable answers. There's no strict limit, but 3-10 well-written FAQs is a good range.

Why aren't my FAQs showing in Google?

Common reasons: (1) Google hasn't re-crawled your page yet, (2) Schema has errors—test with Rich Results Test, (3) Your page isn't indexed or has low authority, (4) Google chooses not to show FAQ results for that query, (5) The FAQ content isn't visible on the page, (6) Violation of Google's guidelines.

Can I use HTML in FAQ answers?

Yes, limited HTML is allowed. You can use links <a>, lists <ul>, <ol>, paragraphs <p>, and basic formatting <b>, <i>. Google will render these in the rich results. However, keep it simple—complex HTML may not display as expected.

Should FAQ schema match the visible content exactly?

Yes. The FAQ content in your schema must match what's visible on the page. Having different or hidden FAQ content is against Google's guidelines and can result in a manual action. The schema describes content that users can see.

Can I use FAQ schema on multiple pages?

Yes, but don't duplicate the same FAQs across multiple pages. Each page's FAQ schema should contain unique Q&As relevant to that specific page's content. Duplicating FAQs across pages can dilute their effectiveness and may be seen as spammy.

Real-World Output Examples

Here are complete FAQ schema examples for different industries and use cases, showing exactly what output this tool generates:

E-commerce

Product Return Policy FAQs

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer a 30-day return policy for all unused items in original packaging. Simply contact our support team to initiate a return and receive a prepaid shipping label."
      }
    },
    {
      "@type": "Question",
      "name": "How long does shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standard shipping takes 5-7 business days. Express shipping (2-3 days) is available for an additional $9.99. Free shipping on orders over $50."
      }
    },
    {
      "@type": "Question",
      "name": "Do you ship internationally?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we ship to over 50 countries. International shipping rates and delivery times vary by destination. Check our shipping calculator at checkout for exact costs."
      }
    }
  ]
}
</script>
SaaS

Software Pricing & Features FAQs

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is there a free trial available?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes! We offer a 14-day free trial with full access to all features. No credit card required to start. You can upgrade to a paid plan anytime during or after the trial."
      }
    },
    {
      "@type": "Question",
      "name": "Can I cancel my subscription anytime?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely. You can cancel your subscription at any time from your account settings. Your access continues until the end of your current billing period. We don't charge cancellation fees."
      }
    },
    {
      "@type": "Question",
      "name": "What payment methods do you accept?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We accept all major credit cards (Visa, MasterCard, American Express), PayPal, and bank transfers for annual plans. Enterprise customers can also pay by invoice with net-30 terms."
      }
    }
  ]
}
</script>
Healthcare

Medical Practice FAQs

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What insurance plans do you accept?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We accept most major insurance plans including Blue Cross Blue Shield, Aetna, Cigna, United Healthcare, and Medicare. Please call our office to verify your specific coverage before your appointment."
      }
    },
    {
      "@type": "Question",
      "name": "How do I schedule an appointment?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can schedule an appointment by calling our office at (555) 123-4567, using our online booking system on this website, or through our patient portal. New patients can request appointments online 24/7."
      }
    },
    {
      "@type": "Question",
      "name": "What should I bring to my first appointment?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Please bring a valid photo ID, your insurance card, a list of current medications, and any relevant medical records or test results. Arriving 15 minutes early helps us complete necessary paperwork."
      }
    }
  ]
}
</script>
Real Estate

Home Buying Process FAQs

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much down payment do I need to buy a house?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Down payment requirements vary by loan type. Conventional loans typically require 3-20%, FHA loans require 3.5%, VA loans offer 0% down for eligible veterans. A larger down payment means lower monthly payments and better interest rates."
      }
    },
    {
      "@type": "Question",
      "name": "How long does the home buying process take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "From offer acceptance to closing, the process typically takes 30-45 days. Cash purchases can close in as little as 2 weeks. Pre-approval and having documents ready can speed up the process significantly."
      }
    }
  ]
}
</script>

Case Studies: FAQ Schema Success Stories

🛒

E-commerce Store: TechGadgets.com

Consumer Electronics Retailer

+47%

CTR Increase

156%

More SERP Real Estate

-23%

Support Tickets

Challenge: High bounce rates on product pages and overwhelming customer support inquiries about shipping and returns.

Solution: Implemented FAQ schema on all product category pages with 4-6 targeted FAQs covering shipping, returns, warranties, and product specifications.

Results: FAQ rich results appeared for 78% of their target keywords within 3 weeks. The expanded SERP presence pushed competitors down and increased click-through rates by 47%. Support ticket volume dropped as customers found answers directly in search results.

⚖️

Law Firm: Johnson & Associates

Personal Injury Law Practice

+89%

Organic Traffic

34

New FAQ Keywords Ranking

+62%

Consultation Requests

Challenge: Competing against larger law firms with bigger marketing budgets in a crowded local market.

Solution: Created dedicated FAQ pages for each practice area (car accidents, slip and fall, medical malpractice) with comprehensive FAQ schema targeting long-tail question keywords.

Results: FAQ rich results helped the firm dominate "People Also Ask" boxes for legal questions. Organic traffic increased 89% over 6 months, and the firm began ranking for 34 new question-based keywords they previously didn't target.

💻

SaaS Company: ProjectFlow

Project Management Software

+31%

Free Trial Signups

2.4x

SERP Visibility

18%

Higher Conversion Rate

Challenge: Users searching for project management software had many questions about features, integrations, and pricing before signing up.

Solution: Added FAQ schema to the pricing page and each feature page, answering common objections and questions that sales calls revealed were blocking conversions.

Results: FAQ rich results answered user questions before they even visited the site, pre-qualifying leads. Users who clicked through had already had their concerns addressed, resulting in 18% higher conversion rates to free trials.

Testing & Debugging Tools

Google Rich Results Test

Test if your page is eligible for rich results

search.google.com/test/rich-results

Schema Markup Validator

Validate your JSON-LD syntax

validator.schema.org

Google Search Console

Monitor FAQ results in "Enhancements" section

search.google.com/search-console

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