Free Backlink Analysis Template [2026]
Complete backlink analysis and link building template to audit your link profile, track outreach campaigns, identify toxic links, and manage prospect lists.
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Complete backlink management workbook with 8 tabs. Opens in Excel or Google Sheets.
Free to use. No signup required. Attribution appreciated but not required.
What's Included
8 organized worksheets
📋 Instructions Tab: Guide to backlink analysis best practices
📊 Profile Overview Tab: Key metrics and link type breakdown
🔗 All Backlinks Tab: Complete backlink inventory
🔍 Link Quality Audit Tab: Evaluate and flag problematic links
⚓ Anchor Text Analysis Tab: Distribution and optimization status
📉 Lost Links Tab: Track and plan link recovery
📧 Link Building Tracker Tab: Campaign management
🎯 Prospect List Tab: Organize outreach targets
Use Cases
How SEO professionals use this template
Key Features
Template Preview
Excel Worksheet Tabs (8 Tabs Total)
🔗 All Backlinks
Source, target, anchor, DA, first seen
This is a preview. Download the full template for every row across all 8 tabs.
📊 Template by PikaSEO.com
How to Use This Template
Export your backlinks
Pull a backlink export from Ahrefs, Semrush, Moz, or Google Search Console (Links report > Export external links). Paste it into the All Backlinks tab: source URL, target URL, anchor text, DA, and first seen date.
Fill in the Profile Overview
Record total backlinks, referring domains, DR, and dofollow/nofollow counts with last month's numbers beside them. The Change column shows whether the profile is growing or shrinking before you look at a single link.
Audit quality and anchor text
Score each referring domain in the Link Quality Audit tab and set an action: keep, monitor, remove, or disavow. Then classify anchors in the Anchor Text tab and compare the mix against the target ranges on the overview.
Recover, then build
Work the Lost Links tab first, since reclaiming a link you already earned is the cheapest win. Then move new targets from the Prospect List into the Link Building Tracker and log every outreach email so the campaign summary calculates response and success rates.
Frequently Asked Questions About the Backlink Analysis Template
What is a backlink analysis template?
A backlink analysis template is a spreadsheet for recording and reviewing the links pointing to your site. This one has 8 tabs: a profile overview with month-over-month metrics, a full backlink inventory, a link quality audit with a disavow list, anchor text analysis, lost link tracking, a link building tracker, and a prospect list. It works with data exported from any backlink tool.
Is this backlink sheet free to download?
Yes. The backlink analysis template is a free .xlsx download with no signup required. It opens in Microsoft Excel, and you can import it into Google Sheets (File > Import) or open it in LibreOffice without losing the tabs.
Can I use this backlink template in Google Sheets?
Yes. Upload the .xlsx file to Google Drive and open it with Google Sheets, or use File > Import in an existing sheet. All 8 tabs and their columns carry over, so you can share the backlink sheet with a client or team without anyone needing Excel.
How often should I do a backlink audit?
Quarterly is enough for most sites. Check the Profile Overview and Lost Links tabs monthly so you catch sudden drops in referring domains or lost high-value links early, and run the full quality and anchor text audit every three months or after a big ranking change.
What is a healthy anchor text distribution?
There is no single correct ratio, but a natural profile is led by branded anchors and keeps exact-match anchors rare. The template's targets are a starting point: branded 30-40%, generic 20-30%, naked URLs 15-25%, partial match 10-20%, image links 5-10%, and exact match under 5%. Compare your mix against competitors ranking for the same terms before acting on it.
Should I disavow toxic backlinks?
Usually not. Google says it ignores most spammy links on its own, so the disavow file is mainly for links you built or paid for that violate its spam policies, or when you have received a manual action. Use the Link Quality Audit tab to flag suspicious domains, and only move them to the disavow list when you are confident they are manipulative.