Free Competitor Analysis Template [2026]
In-depth SEO competitor analysis template to benchmark against competitors, identify keyword gaps, analyze content strategies, and find link building opportunities.
Download Free Template
Get instant access - no signup required
Complete competitor analysis workbook with 7 tabs for thorough research
Free to use. No signup required. Attribution appreciated but not required.
What's Included
7 organized worksheets
📋 Instructions Tab: Guide to effective competitor analysis
📊 Competitor Overview Tab: Compare metrics across 5 competitors
🎯 Keyword Gap Tab: Keywords competitors rank for that you don't
📄 Content Analysis Tab: Top performing competitor content
🔗 Backlink Comparison Tab: Link profile benchmarking
⚙️ Technical Comparison Tab: Speed, mobile, and Core Web Vitals
📋 SWOT Analysis Tab: Strategic summary with action items
Use Cases
How SEO professionals use this template
Key Features
Template Preview
Excel Worksheet Tabs (8 Tabs Total)
⚙️ Technical SEO
Crawl, speed, mobile, Core Web Vitals
Sample Data from Template
This is a preview. Download the full template for every row across all 8 tabs.
📊 Template by PikaSEO.com
How to Use This Template
Download the Template
Click the download button above to get the Excel file. Open it in Excel, Google Sheets, or any spreadsheet app.
Fill Website Info
Start with the Website Info tab. Enter client details, site URL, and audit goals.
Complete Each Section
Work through each tab, marking items as Pass, Warning, or Fail. Add notes for findings.
Review Summary
Use the Summary tab to create a prioritized action plan. Focus on critical issues first.
Frequently Asked Questions About the Competitor Analysis Template
What does this SEO competitor analysis template include?
The SEO competitor analysis template is a seven-tab workbook: an Instructions tab, a Competitor Overview tab that compares core metrics across up to five competitors side by side, a Keyword Gap tab for keywords competitors rank for that you don't, a Content Analysis tab for their top-performing pages, a Backlink Comparison tab for link profile benchmarking, a Technical Comparison tab covering speed, mobile, and Core Web Vitals, and a SWOT Analysis tab that turns the findings into an action plan.
Can I run an SEO competitor analysis in Excel?
Yes — this is an SEO competitor analysis Excel workbook (.xlsx), so it opens directly in Microsoft Excel, and you can import the same file into Google Sheets with formatting intact. All comparison tables, the keyword gap framework, and the SWOT layout are pre-built, so you only fill in the data you collect from your SEO tools.
How do I do a competitor analysis for SEO?
Start by identifying three to five competitors that rank for your target keywords (search competitors, not just business competitors). Then work tab by tab: benchmark their domain metrics in the Competitor Overview, pull the keywords they rank for that you don't into the Keyword Gap tab, log their top-performing content, compare backlink profiles, and note technical advantages. Finish with the SWOT tab to convert everything into prioritized actions.
How many competitors should I analyze?
Three to five is the sweet spot, and the template's Competitor Overview tab is built for exactly that range. Fewer than three gives you a skewed picture of the landscape; more than five dilutes the analysis without adding much signal. Pick the sites that actually appear in the search results you care about, even if they are not direct business rivals.
Is this competitor analysis template free?
Yes, the competitor analysis template is completely free to download in Excel format. It pairs well with our free SERP Checker tool for identifying who actually ranks for your target keywords, and with the free Keyword Research Template if you want to turn the keyword gaps you find into a full keyword plan.